Aroca Group
Building a Unified Brand Identity for Aroca Group

Industry: Multi-Business Conglomerate
Services Provided: Logo & Brand Identity Design

About Aroca Group

Aroca Group is a diverse business conglomerate with operations spanning multiple industries. To maintain a consistent brand presence while allowing flexibility for future expansion, they needed a scalable brand identity. They reached out to us with this in mind and we made their wish, a reality.

Our Objectives

At DAB Technology, our goal was to create a versatile brand identity that represents Aroca’s strength and adaptability. From designing a customizable logo to ensuring a durable brand architecture, we aimed to deliver a branding solution that is both timeless and future-ready.

Challenges We Tackled

  • Designing a logo system that can be adapted across multiple businesses.
  • Ensuring brand consistency while allowing for individuality in sub-brands.
  • Creating a strong and authoritative brand presence that reflects Aroca’s market position.

What We Delivered

A Logo That Adapts & Evolves

Aroca Group required a logo that not only represents the parent company but also serves as a foundation for its sub-brands. We designed a modular brand identity with a sleek, professional look that remains recognizable across various industries. To maintain and unify the visual identity of the multiple sub-brands, DAB Technology created a logo symbolizing a distinctive ‘R’ icon.

A Logo That Adapts & Evolves

Aroca Group required a logo that not only represents the parent company but also serves as a foundation for its sub-brands. We designed a modular brand identity with a sleek, professional look that remains recognizable across various industries. To maintain and unify the visual identity of the multiple sub-brands, DAB Technology created a logo symbolizing a distinctive ‘R’ icon.

A Scalable Brand Architecture

To ensure an easy and convenient brand transition for future entities, we implemented a brand architecture system. This allows Aroca to maintain a strong corporate identity while offering flexibility for its expanding business portfolio.

A Cohesive Visual Identity

From typography to color schemes, we provided a consistent branding system that strengthens Aroca’s overall market presence. We had only one goal in mind, to follow a design approach that ensures that every brand under the Aroca umbrella remains connected yet distinct.

The Impact

  • A scalable branding solution that supports Aroca’s future ventures.
  • A unified identity that enhances brand recognition and market authority.
  • A seamless brand experience across all business verticals.

By combining strategic brand architecture with innovative design, DAB Technology helped Aroca Group build a brand identity in Dubai that is strong, flexible, and future-proof.

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about the project?

To find out more about our work or any of our other brands

Get in touch. Mail us on info@designabeeline.com or call +971 56 796 9007